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Olytic (Previously Analyca), is a set of powerful tools that reveals the online behavior of the users. It gives you the ‘big picture of how to improve your site’s user experience and performance (conversion rates) through features such as mouse movement and click heatmaps, visitor’s session recordings, live co-browsing, users scroll average, and navigation path.
Olytic enables users to visualize visitor interactions on their site, understand where drop-offs occur, and identify areas for improvement. By giving you a visual representation of how your website performs, it gives you a starting point for improving your design, layout, and content. You set the goal and strategy for your website, and Olytic tests it. It’s like an infrared camera that helps you detect one of the more popular sections on your homepage. Also, it lets you see how they are scrolling down and which section of your page is being looked at the most.
Olytic is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites. Since the experience is completely visual, you can make better decisions to optimize and design your webpages. Therefore, your ROI is expected to rise making it more budget friendly to use. If you run a website, even just as a hobby and not for your business, chances are high you are interested in analytics. Google Analytics is the de facto standard for this kind of data. What is also interesting is how users actually scroll and click on a website. Google Analytics can be used for this with event tracking setup. It needs some manual configuration and as a marketer you may be overwhelmed by the configuration you have to take care off. The outcome is still just a table of data and a few graphs in Google Analytics. That’s were
Olytic comes in handy as an addition to classic analytics software for monitoring exact user behavior with Session recordings, Live Co-browsing with your visitors, heatmaps for mouse movement and clicks, Scroll average, user’s browser errors and overlay report.
We’re still in beta stage and have a long way to go.
Stay tuned!
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